Looking for a marketing inspiration to write about for the small to medium size business, I found the answer in an unusual way. It’s funny to think of where I got it from, but there are some principles to succeeding in business and I was inspired by a musician. Marketing is about exposure and creating a positive image that causes people to purchase.

I was watching American Idol last week and listened to David Cook. It was amazing. He was the winner from the previous year and at the end, they presented him with a Platinum Album. He sold over 1 million copies in the last months (maybe weeks) and it was incredible. What I thought was interesting was that he said he produced an album a few years ago, before Idol, and only sold a thousand in a year. “What?” how can he go from only a thousand in a year to over a million in just a few months?

Here is the principle, “Reach a larger audience.” It’s simple don’t you think? He had a great product, it wasn’t that. It was that he didn’t have a large enough audience. Read more on this Article!