Social media, specifically focusing on the social networking sites, is rapidly becoming the staple form of content online – user generated content is also some of the most valuable, as it is the honest voice of the public.

Social networking sites such as Facebook, Twitter and YouTube are among the more popular and profitable social networks. They’re freely available for anyone to use, and are challenging the convention of traditional media. Social media optimization, or SMO, involves using this new form of media to increase your web presence and overall credibility.

Optimize for your keywords, but always try and use fresh content rather than replicating old copy across the internet. Include the appropriate keywords, but not so much that the reader finds it repetitive.

Blogging is the best way to create content on an ongoing basis, as there is always a new angle to take or industry news to relate – it’s not like setting copy into stone on your formal website; it has the potential to be much more personal and interactive than that.
Even more uncomplicated, personal and interactive, micro-blogging platforms such as Twitter are great ways to increase search engine visibility through the community of users.

Scour the internet for areas where you can create a presence. You don’t necessarily have to be an active member, but by creating profiles with your chosen keywords you can claim the online address before someone else does and increase your search engine visibility while you’re at it

Everything you do online should be easy for users to share. Chicklets are the little buttons which are added to blogs and websites making social bookmarking possible at the click of a button. Use them in your content, and bookmark your new blog posts. We will be looking at how to use social bookmarking sites to increase your web presence in the future, so remember to keep an eye out on this blog.

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